Increased frequency of target-based cyber-attacks are driving the market growth along with growth in regulations for data protection and information security and greater need to reduce business and organizational risks. Key market players operating in the zero trust security market focus on offering advanced MFA, with the help of vein recognition, thermal image recognition, and hand geometry, further encouraging market growth across countries.
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By authentication type, multi-factor authentication segment to grow at higher CAGR during the forecast period
Multi-factor authentication (MFA) is becoming the most effective identity verification and authentication method that requires persons and software or machines to present multiple identifiers for identity verification. MFA is a critical part of the zero trust model because even if an attacker is able to compromise a particular component, the challenge of breaching an MFA would still prevent them from gaining access. Persistence and lateral movement attacks can also be mitigated through MFA as successful verification is generally not valid for longer than a single session. Organizations that deal with sensitive payments, as well as user and financial data and information, are bound to adopt MFA solutions according to the PCI DSS guidelines for the payments industry. Furthermore, the rise in demand for enhanced identification and authentication to access sensitive information is a key factor that is projected to encourage the adoption of MFA across industries, such as BFSI, government and defense, IT and telecom, healthcare, retail and e-commerce, energy and power, and manufacturing.
By organization size, SMEs to grow at a higher CAGR during the forecast period
The SMEs in various industries are witnessing digital transformations and leveraging cloud computing to reduce complexities, increase mobility, eliminate on-premises infrastructure, and lower operating costs. According to the Data Breach Investigations Report published by Verizon in 2019, 43% of the cyberattacks are targeted at SMEs, mainly hacking and malware attacks. As SMEs are increasingly adopting digitalization, they are being exposed to new security risks. This leads the IT teams in SMEs to invest in incorporating improved digital security measures through the adoption of zero trust security solutions. The SMEs operating in verticals, such as retail and e-commerce, manufacturing, healthcare, IT and telecom, food and beverage processing, travel and tourism, and education, are implementing zero trust security solutions, driving market growth.
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By region, Asia Pacific to grow at a higher CAGR during the forecast period.
According to a Cloudflare study involving 1,000 IT and cyber security decision-makers across Australia, India, Japan, Malaysia, and Singapore, awareness of zero-trust security is growing in Asia Pacific, with two-thirds of organizations in the region having already implemented a zero-trust strategy. Among the remaining organizations, 58% stated they would implement a zero-trust strategy in 12 months.
Key Players
Major vendors in the global Zero trust security market include Cisco (US), Akamai (US), Palo Alto Networks (US), OKTA (US), IBM (US), ZScaler (US), Citrix (US), Trend Micro (Japan), Check Pont (US; Israel), Broadcom (US), Trellix (US), RSA (US), Forcepoint (US), Centrify (US), Illumio (US), Sophos (UK), Qnext Corporation (Canada), VMware (US), Microsoft (US), Cloudflare (US), Google (US), Fortinet (US), Cyxtera Technologies (US), SonicWall (US), Varonis (US), Pulse Secure (US), ON2IT (Netherland).
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