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They will check in anonymously, test room service, inspect bathrooms, rate reception staff and leave without revealing who they are. Starting this month, Morocco is deploying “mystery guests” across roughly 2,500 hotels, riads and tourist residences as authorities try to close the gap between record visitor growth and uneven service quality ahead of 2030.
The inspections, launched in May under Law 80-14, mark the biggest overhaul of Morocco’s hotel classification system in years. Until now, star ratings largely depended…