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From the electrifying atmosphere in South Africa to the vibrant cultural energy of Morocco, Crux Global Agency has become one of the key forces behind the entertainment and in-arena production experience of the 6th season of the Basketball Africa League (BAL), a subsidiary of the National Basketball Association.
As an official Entertainment and Arena Activation Partner for BAL, Crux Global Agency has played a major role in curating and delivering dynamic entertainment experiences throughout the tournament across Africa.
The agency…