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LONDON: Google has signed deals with the national football federations of Iraq and Morocco, making its Gemini artificial-intelligence assistant the official technology sponsor of the teams for the 2026 FIFA World Cup.
The partnership, announced Tuesday, will focus on fan engagement rather than on-pitch performance, using AI to create immersive content and bridge the gap between the teams and their global fanbases.
“This sponsorship will leverage Google’s cutting-edge AI technology to celebrate the region’s rich sports culture…